Pharmaceutical Infomercial

This patient video illustrates how strategic narrative planning drives measurable impact in healthcare marketing. Grounded in Belotero Balance clinical messaging, the script and visual framework were designed to simplify complex treatment concepts, reinforce patient confidence, and support compliant education.

By my aligning clear, persuasive copy with purposeful visual storytelling, the video improved patient understanding, increased engagement, and contributed to higher inquiry rates.

Life Science Skincare Commercial

End-to-end video production, scriptwriting, and creative direction for Refinity, a consumer skincare product developed by Cosmoderm.

I translated patented skin-renewal science into clear, compliant, consumer-friendly storytelling—elevating production quality and creative impact without sacrificing efficacy or credibility.

The commercial aired in the San Diego and Los Angeles markets, delivering strong ROI and measurable brand performance.

Pharmaceutical Patient Product Introduction

This patient education video for BOTOX® for Overactive Bladder demonstrates how clear, empathetic storytelling can improve understanding of complex treatment options and motivate informed action.

The script and visual structure guide patients through the realities of living with OAB, the clinical benefits of BOTOX, and what to expect from treatment—helping reduce uncertainty and build confidence.

By presenting evidence-based information in an accessible, patient-first narrative, the video encouraged stronger patient-to-HCP engagement.