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Matt Mighell

Resume

Pharmaceutical Copy Supervisor /

Content Strategist  

Dynamic, insight-driven creative leader seasoned in pharmaceutical advertising, healthcare marketing, HCP/patient communications, and regulated content development. Proven ability to transform clinical data into compelling, compliant messaging across omnichannel campaigns, sales enablement tools, and brand storytelling. Collaborative communicator skilled at partnering with med/reg, legal (MLR), creative, and account teams to deliver high-impact, on-label promotional content that drives measurable results.

 

EXPERIENCE 

Copy Supervisor & Producer, AbbVie / Pacific Communications, Irvine, CA    4/2020– Present 

• Develop HCP-, sales-, and patient-facing messaging for brands including BOTOX®, Refresh®, Strattice™, and Ozurdex®, ensuring clinical accuracy, MLR compliance, and strategic alignment

• Create omnichannel promotional campaigns, brand narratives, patient education, MOA messaging, websites, emails, videos, sales tools, and training resources

• Collaborate cross-functionally with medical, regulatory, creative, design, strategy, and account teams to maintain brand consistency and annotation-ready content

• Drive creative concepting, message architecture, and content strategy across multiple indications

• Actively contribute to brand planning, workshop ideation, and strategic communication platforms

 

Sr. Marketing Content Strategist, ECCU Credit Union, Brea, CA                          1/2017–  1/2020 

• Delivered a 60% increase in new member acquisition by directing a fully-integrated product campaign rooted in data-driven insights and audience segmentation

• Honed brand voice, ensuring consistency across digital, print, and experiential marketing

• Led content strategy, creative direction, and cross-channel messaging to support acquisition, retention, and engagement of new market segments

 

Sr. Copywriter / Production Dir., Third Millennium Media, Palm Springs, CA      1/2015 –1/2017  

• Concepted, wrote, and produced video and audio assets across diverse industries, increasing web traffic, audience conversions, and consumer engagement

• Managed technical production, budgets, timelines, and deliverables for multi-platform campaigns

• Developed value props and persuasive messaging frameworks for targeted customer segments

 

Assoc. Creative Director - Copy, Carling Communications, San Diego, CA       2/2014 –12/2015  

• Created high-impact pharmaceutical and medical marketing tools for brands including Bausch + Lomb®, Alcon®, Merz Aesthetics®, and Cosmederm®

• Produced print and digital assets: sales aids, videos, eDetailers, websites, training kits, EHR content, Eblasts, and product launch materials properly annotated, and FDA/MLR compliant

• Awarded Telly Award (2015) for pharma video promotion (copywriter/producer)

 

Senior Copywriter / Producer, Westport Media Group, Palm Springs, CA          1/2007 – 2/2014  

• Created results-driven marketing across medical, industrial, retail, educational, and tech sectors

• Improved engagement through targeted messaging, segmentation, and persuasive storytelling

 

Freelance Consulting / Copywriting / Media Production                                       5/2003 – 8/2013

•   Marketing Director- JSA Depot Synthetic Turf, Palm Springs, CA (2004-13)

•   Marketing Consultant - University of California, Riverside, School of Mathematics (2009)

 

SKILLS & CAPABILITIES

Strategy & Leadership

  • Messaging Framework Development

  • Brand Voice & Tone Guidelines

  • Creative Direction & Mentorship

  • Campaign Planning & Execution

Content & Formats

  • Print & Digital Marketing Assets

  • Sales Enablement & Training Materials

  • Video Scripts & Storyboards

  • Educational & Promotional Content

EDUCATION 

Bachelor of Science, Journalism / Communications

Bowling Green State University, Bowling Green, OH

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