Print & Digital Marketing - HCP

Ophthalmologists fear the post-op complications from unchecked inflamation. Bausch+Lomb needed to deliver a fresh, clear, memorable message reminding HCPs of the power they wield with Lotemax®.

Matt cut through the competitive clutter by developing a concept, and copy (and contributing to visuals) that stopped HCPs mid scroll. This ad and related sales tools created a buzz among DOs that helped claim additional market share.