Case Study - Belotero Balance® HCP/Patient Campaign

Belotero Balance injectable filler needed a more prominent market profile in a crowded aesthetic pharmaceutical space. The solution was unpredictable, disruptive, and most importantly, effective.

A memorable headline over an embossed graphic of wrinkled paper provided tactile reinforcement of how patients could see and feel wrinkles diminish.

The print concept easily transferred to digital, utilizing animation in training and consumer ad assets for HCPs and patients. A stunning product video also engaged patients in HCP waiting rooms.

My copywriting and concepting efforts helped hit the mark, increasing both brand recognition and revenues (gaining 2 market share points in a $540M industry within 6 months).