Script & storyboard development- Pharma patients
This storyboard-led patient video demonstrates how disciplined narrative planning drives performance in healthcare marketing.
Built on compliant messaging for Belotero Balance dermal filler, the script and visuals simplify complex treatment concepts, strengthen patient confidence, and support education.
The strategic placement of the video online and in aesthetic physician offices efficiently reached the target demographic.
Clear, patient-focused scripting and intentional visual planning helped improve understanding of the product’s benefits and supported increased patient inquiries—demonstrating how thoughtful creative direction can encourage informed action.